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  • Club Resource Package 2010
    Steve Anderson: Club Resource Guide
    As part of a larger campaign to bring awareness about media issues in Canada, we are encouraging students at Universities/Colleges across Canada to start an club on their campus. Big Media journalism has failed in Canada. At this time of great change, Canadians need access to democratic media and accurate information to facilitate building educated, engaged and sustainable communities. However, there have been threats to this notion of democratic media. focuses on public awareness on these issues, as well as building campaigns for democratic media. Forming a club on campus will help spread the word to the public, and encourage citizen engagement for an open and innovative communication system in Canada.

    What is the issue? TV, radio, the Internet, movies, books, and newspapers inform and influence our ideas, opinions, values, and beliefs. Our current media system is failing in Canada.

    Big telecom corporations are threatening the Open Internet by controlling online access and content.
    Public broadcasting and Independent media continue to suffer from lack of funding. The media industry is in the midst of a series of layoffs and local news outlets shutting down across the country.
    We are at a commnications crossroads in Canada. We NEED a better media system! Better media means better policies that requires engaging ALL Canadians in the discussion and giving a voice to everyone. INTRODUCTION: Club Resource Guide
    Via high school and university presentation and workshops, educational events, and online resources. works to educate, engage and empower citizens to defend and
    advance their communication interests,values and rights. is a national, non-partisan, non-profit organization working to advance and support and open and innovative media communications system in Canada.
    For more information on what does, check out our Club Mandate page. Empower:
    With online tools and open processes that enable citizens to advance their vision for open media. Engage:
    Through online campaigns and participatory events that resonate with everyday people, and civic engagement around media and communications policy in Canada. This is where you come in! You can form a campus club and spread the awareness on media issues across your University and promote social change. Not only will this encourage an open and democratic communications system in Canada, but it will also allow yourself and club members to explore a number of different skillsets through the various initiatives that your club decides to focus on, such as event coordinating, public speaking, and public relations. This resource package will provide you with the information on how to to start an club, promote it, and give ideas on different projects and initiatives that your club can work on. If you do decide to form an club, let us know and we would be happy to provide you with support for different projects that you would like to work on. We will also set you up on our wiki club
    community, where clubs from across Canada can come together and share what they have been working on with each other. Contact what does do to help? how can YOU help?

    (pg 4) Here are some resources and promotional material that you can hand out to students at your tabling events about Resources and Forms page. Step One:
    Tell your friends and classmates about and get a small group together to start a club. Once this
    is formed, you can start building up the club with other students. Step Two:
    Set up an information table on (tabling) on campus, and start signing students up! Be sure to have a clear mandate, and ideas of what kind of projects that your club might want to work on throughout the semester. Also, let stu dents know about the benefits of joining the club. This will encourage students to get involved with club. Check out our Club Mandate to look at examples of what these might be!

    Note: Having a table set up is also a great way to get people to sign up for the mailing list, and other current petitions that you can find on our website.
    The list/petitions can be found on the Forms Page.

    Step Three:
    Let students who are signing up know when your first meeting might be, be sure to get their contact information so that you can inform them of the exact date and location of the first meeting once it is confirmed. Setting up a google document spreadsheet is a great way to update your club list througout the semester. It allows more than one person to update and view the list. Check out Googe Docs online to do this. FORMING YOUR CLUB:

    (pg 5)
    The first meeting is key to gaining interest from club members and setting the pace of your club for the semester. Here are some tips on how to go through your first meeting! Introduce yourself/yourselves to the rest of the club. Talk about your interests, and why you decided to form an club.

    Talk about why it is important to have an club, and how this can be beneficial to not only the democratization of Canadian Media, but also to the valuable experience that club members can gain. Check out our Club Mandate page to get more information on this!

    Get everyone else to introduce themselves. A great way to start off first meetings is usually through some kind of social introduction, such as an icebreakers. There are plenty of icebreaker examples that you can find on the internet.
    Set up goals that you would like to accomplish as a club, commitees to do this, and timelines for the semester. Check out our Projects page for some ideas on projects you can work on and might want to discuss at your first meeting.
    Send out the meeting minutes, and any important updates to the club via e-mail.

    (pg 6)
    If you have any questions, need any extra resources, or want to share some of your own resources, please feel free to contact us...and most importantly ...

    There are tones of different initiatives that you can work on throughout the semester as a club.
    It is important to have a clear and attainable mandate of what your club wants to focus on throughout the semester so that club members are motivated to continue to be involved, and so that everyone has a clear view on what they would like to accomplish and how they are going to do so.
    See the Projects page for some projects that or other clubs have or plan on working on. If you would like further resources on the implementation of some of the projects, Contact
    Having frequent club meetings are a great way to touch base with everyone and keep motivated for the projects.throughout the semester

    (pg 7)
    OpenMedia’s work. is a national, non-partisan, non-profit organization working to advance and support an open and innovative communications system in Canada. Their primary goal is to increase public awareness and informed participation in Canadian media, cultural, information, and telecommunication policy formation. They strive to make Media, and telecommunications more transparent, with broader and more representative public participation. Their job is to shine a spotlight on key media policy developments, and provide essential tools and information for citizen engagement.
    Their programs, tools, and campaigns serve as an incubator for a community of advocates for open and innovative media. They provide resources for volunteer organizers, collaboration tools and leadership development. is the primary organization behind the provocative coalition. will continue the work of along with other projects such as our Fresh Media initiative.
    Structure: operates as a network of member organizations and people who have come together to advance fundamental democratic principles that we feel should guide media, telecommunication and cultural policy making in Canada.

    The mandate of the clubs are to increase awareness of media issues in Canada and work towards principles. Below are a brief description of media issues in Canada, what does, and their principles.
    (pg 8)

    Every citizen, business and civic institution in Canada must have access to a high-speed, world-class communications and media infrastructure. Fast, affordable Internet access is a cornerstone for access to news and information, economic development, participatory democracy and healthy communities. Media, telecommunications and information policy in Canada should be more transparent, with broader and more representative public participation.
    Every Canadian should enjoy real choice and diverse options for news, online content and Internet service providers. Fostering real options for Internet access and content will help lower prices and increase Internet speeds, strengthening Canada’s digital future. To ensure choice is informed, we believe citizens need access to media literacy, knowledge and media production programs more than ever is a network of organizations that have come together based on the following principles:
    (pg 9)

    Canada’s communications infrastructure, media ecology and policyframework should promote diversity and support cultural creators, media workers, citizen producers and consumers. Diverse Canadian ownership models, including independent, non-profit, campus, community and public media, help to ensure more diverse content and voices. An Open, non-discriminatory Internet is a precursor to media and communication diversity.
    Canada needs a media system and digital infrastructure that drives innovation at all levels -- social innovation, media innovation, and economic innovation. The Internet should continue to foster free expression, entrepreneurship, spread new ideas and serve as an engine for Canada’s innovation economy.
    An open media system is essential to our democracy. Every Canadian should enjoy basic communication rights, including freedom of expression, privacy and access to information online and off, without gatekeepers or
    discrimination. We advocate for Net Neutrality rules that ensure Canadian Internet users have open access to the applications and content of their choice. Open standards should be adopted for telecommunication networks, data, documents, software, maps, governance and other media wherever possible.
    (pg 10)

    As a club, you can increase awareness of these issues and promote democratic participation towards an open communication systems in Canada. This can be done throughout the University/College and in your community through various initiatives. These initiatives will be further explained below.
    To spread the awareness on media issues across the University/Colleges and in the community and promote social change!

    A great way to meet other students, work with each other on different projects, and learn from each other!
    Not only will club members be a part of creating positive social change and open media in Canada, but they will also get the opportunity to build their resumes in different ways depending on the various projects that they decide to take on! There are tones of opportunities to gain new skills, and can help provide the tools and
    resources that club members need in order to accomplish different goals that they might have. Check out the club projects below, or Contact directly if you need any further information, have any questions for us, or have any new project ideas that you would like to initiate and share with us!

    Public relations, advertising, public speaking, written and oral communication, social media communication and outreach, event planning, graphic design, video production, teamwork, public education, flexibility/
    adaptability, interpersonal skills, creativity, researching, journalism, broadcasting, scheduling. HOW YOUR CLUB HELPS why is it important to have a clubbenefits of starting a club examples of skill-sets that can be learned through the various projects
    (pg 11)

    PBwiki has made it nice and easy for any individual to start a wiki. Wikis are great because they enable you to share information and consistently communicate with other individuals, coworkers, friends, students, and club members!
    To start a wiki for your club, follow these instructions:
    Go to:
    Above the image at the top of the page, there should be three tabs. Click the one reading “For
    Personal” then choose “Sign Up Now”
    You will be asked to create an address name. Choose something related to your group. You can use your university’s name in the address to distinguish your club from others. For example,
    You must choose whether the wiki is for education or for individuals (both are sufficient for an club)
    You’ll also have to create an account using your email
    You will then be directed to your welcome page. Take a look around your new wiki space. Give it some character with a few images and colour. Add other club members by using the sidebar titled “Share this workspace” on the right side of the page. And if you ever need help with the maintenance of your wiki, click the “Help” link at the top right hand corner of the page.starting your own wiki page
    (pg 12)

    Promote your club and awareness through different ways:
    Club days (if your University has one), tabling, putting up club posters on
    campus, post your club on your
    University website (if there is a place to do so), write articles in your University newspaper about media issues in
    Canada and what type of work your club does, creating a monthly online newsletter, start a club facebook page/group or a twitter
    account. Check out our Club
    Promotion page for more information on ways you can do this!
    High school workshops:
    60-75 minute
    Workshops on
    Internet Democracy in High Schools. A great way to get youth informed and involved with the issue, and practice public speaking skills at the same time! This is also a great opportunity to pass around the
    mailing list, found on our Forms page
    We have tones of
    resources to share, so if your club is
    interested in
    taking on this
    initiative, Contact! Also, be sure to check out our Youth Resource page on the Website
    Educational events:
    Put on educational workshops,
    discussion groups, panel discussions, etc on issues
    surrounding media democracy in
    Canada. This is something that your professors might be interested in getting involved with as well. has a lot of experience with educational events, so if you want more
    information, feel free to Contact
    Fundraising events:
    Host fun events to fundraise for your club and/or for Check out our
    Fundrasing Tips page for more
    information.PROJECTS FOR YOUR CLUB
    (pg 13)

    Video Production: Create an informational video on media issues in Canada and what your club does to help and what type of work your club does to support an open communication system. Check out some of’s videos for some ideas: videos! Also, let us know once you have completed the video and we can post it on our site!
    University Presentations: 10-15 minute presentations – get university students involved with the issue, and promote your club at the same time! This is also a great opportunity to pass around the mailing list and a club member form found on our Forms page.
    If you would like a sample copy of University presentations that has done, please let us know. Contact Canvass! has a canvanssing crew in the streets of Vancouver! Form a canvassing crew with your club
    members and bring media awareness and to your campus and/or community! If your club is
    interested in taking taking media issues to your community, Contact
    Join the Student Club Wiki and share ideas.
    This is a wiki for clubs/groups around Canada to get together and discuss different initiatives that they have been working on. If you are interested in joining the wiki, let the team know and we’ll be sure to set you up on it! Contact
    These are only some ideas on what you can do as a club. It is your club, so it is completely up to you and your members to decide on what kind of projects you want to work on! If you do start a club, please let us know what kind of projects you are working on, and any resources that would be helpful to share on our website for other campuses to use. We will be featuring what kind of initiatives clubs across Canada are working on! Contact

    (pg 14)

    Club days (if you’re campus has one): A great opportunity to talk to promote the club at your campus. Download the zip file for some printable resources that you can display at your table (some Universities might cover the costs). Also, we have a Forms page where you can print of members sign-up forms, the mailing list, and current petitions.
    At club days, a great tip is to talk about the different experiences that the students will be able to gain if they join the club (such as work experience), depending on what they are interested in doing.
    Set up a table on campus (if you’re College/University provides it) throughout the semester: This develops a space where students can drop by throughout the semester, learn about your club, and join it. It also gives opportunities for students who might not be able to attend the club meetings, to touch base with club members. Download the resource zip file for some printable
    resources that you can display at your table. Also, check out the Forms page for the mailing list and petitions that people can sign.
    Short presentations in front of College/University Classes: At the beginning of a class, briefly introduce your club and let students know how they can get involved. E-mailing the professor
    beforehand usually works best, but sometimes professors might let you just drop in right before the class. Also, if you get the opportunity, this is a great opportunity to pass around the mailing list and a club member sign-up sheet found of the Forms page Set up a table at community or campus events: Some community and campus events allow for groups to set up informational tables at the event. Check out what’s going on within your community/campus, and see if there’s a possibility of setting up and table at these events! Sometimes you can do this for free, and other times there might be a cost involved. Download the resource zip file for some printable resources and forms that you can display at your table.
    (pg 15)

    Putting up club posters on campus: Advertising your events/club through posters is a great way to let students know about your club. The resource zip file has some great images that you can use, and if you want any other resources/help to build some posters, feel free to Contact us and let us know!
    Write articles in your campus paper: Write articles on media issues in Canada an your club. The is a great resource space to inform yourself of current media issues that you can write about.
    Start an online newsletter: Start a monthly newsletter to be published around once a month. You can
    distribute this through your club mailing list, on the website, and if you have the funding, in print. You can publish articles about club events and activities, and current issues. Conact us if you are interested in starting a club newsletter!
    Get your club linked with social media tools: Social media tools are a great way to keep club members informed of club updates! You can check out the great social media tools that uses on their website: (under the “find us” section on the right) for some examples! Also, search for the SFU club on Facebook or find them on twitter at
    Join the Student Club Wiki and share ideas. This is a wiki for clubs/groups around Canada to get together and discuss different initiatives that they have been working on. If you are interested in joining the wiki, let the team know and we’ll be sure to set you up on it! Contact
    (pg 16)

    Throw a fundraising event: There are a number of fundraising events that you can host. These include:
    Educational events: such as hosting a FreshMedia type event (
    Networking events/party: bring community groups together who also work towards an open and innovative communcation system, and give students an opportunity to get to know each other
    Throw an event at your campus pub! Talk to your campus pub about the possibility of throwing a club fundraiser at the pub. has a lot of experience with fundraising, so if you want more resources on this, feel free to Contact! fundraising tips